Climbs to 2nd in Unique Set-Top Box Use; 3rd in Views and Total Play Time
Annapolis, MD December 7, 2012 - Sportskool, the U.S.-based sports lifestyle and entertainment network, reported its most recent audience results today. Among more than 60 US on-demand cable sports channels, Sportskool now ranks third highest in the number of views, third in total play time, and second in unique set-top box use.
“We’re committed to delivering the best fitness programming, sports instruction and sports entertainment for today’s active family, said Andrew Walworth, CEO of Sportskool’s parent company, Grace Creek Media. “Our strategy of expanding Sportskool’s program choices to reflect today’s most popular fitness trends including Pilates, yoga and dance - as well as offering the world’s best selection of sports documentaries - is resonating with our audience.”
Sportskool recently announced plans to expand its linear presence in the US as well as launch in multiple global markets. “This data confirms the level of viewership and engagement that Sportskool is delivering to active people of all ages, “ said Sportskool COO Phil Roter. “We look forward to bringing this kind of customer satisfaction to new markets in 2013.”