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Sportskool Announces License Deal with Indian Sports Channel Sony SIX

Sonysix
Annapolis, MD April 19, 2013 – Sportskool, the U.S.-based sports lifestyle and entertainment network, today announced an agreement with Sony Pictures Television to bring Sportskool programming to India and surrounding countries on the Sony SIX channel. Sportskool programs feature world-class athletes and coaches providing training and instruction in a wide variety of sports and activities.

As part of the license agreement, Sportskool programs will be available on the Sony SIX channel in India, Sri Lanka, Pakistan, Maldives, Nepal, Bangladesh, and Bhutan. Sportskool’s debut is slated for 2nd Q 2013.

“Our agreement with Sony Pictures Television in South Asia is an exciting next step toward broadening and strengthening our global brand,” Sportskool COO Phil Roter said. “We are extremely proud to align ourselves with an industry leader in the field of sports programming.”

CEO of Sony Pictures Television India, Manjit Singh, stated, “Sportskool is a perfect complement to the sports programming on SIX. We believe Sportskool’s unique approach to sports and fitness will resonate with our viewers, who not only want to watch the best sports television, they want to participate as well.”

Sportskool offerings include a 24/7 linear network, an on-demand channel, program services designed for authenticated connected devices and mobile, and program licensing. The result is a package of services that offers maximum flexibility for multi-platform distribution.
Sonysix
Annapolis, MD April 19, 2013 – Sportskool, the U.S.-based sports lifestyle and entertainment network, today announced an agreement with Sony Pictures Television to bring Sportskool programming to India and surrounding countries on the Sony SIX channel. Sportskool programs feature world-class athletes and coaches providing training and instruction in a wide variety of sports and activities.

As part of the license agreement, Sportskool programs will be available on the Sony SIX channel in India, Sri Lanka, Pakistan, Maldives, Nepal, Bangladesh, and Bhutan. Sportskool’s debut is slated for 2nd Q 2013.

“Our agreement with Sony Pictures Television in South Asia is an exciting next step toward broadening and strengthening our global brand,” Sportskool COO Phil Roter said. “We are extremely proud to align ourselves with an industry leader in the field of sports programming.”

CEO of Sony Pictures Television India, Manjit Singh, stated, “Sportskool is a perfect complement to the sports programming on SIX. We believe Sportskool’s unique approach to sports and fitness will resonate with our viewers, who not only want to watch the best sports television, they want to participate as well.”

Sportskool offerings include a 24/7 linear network, an on-demand channel, program services designed for authenticated connected devices and mobile, and program licensing. The result is a package of services that offers maximum flexibility for multi-platform distribution.

About Sportskool
Sportskool is owned by Grace Creek Media, a production, distribution and media management company. Sportskool On-Demand, the company’s flagship channel, is available in more than 38 million U.S. households through major television providers including Comcast, Verizon FiOS, Time Warner Cable and Cablevision. Sportskool is also available on television streaming systems including Roku. Grace Creek Media, Inc. is privately held and based in Annapolis, MD. More information is at http://www.gracecreek.com


About MSM
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and Sony LIV - the Digital Entertainment Channel. Multi-Screen Media’s channels are available across the globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

The One Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India is the distribution arm and channels in the One Alliance network - includes Sony Entertainment Television, Sony Entertainment Television HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World. It also distributes the leading news network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports Channels - Neo Prime & Neo Sports.


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Contact: Emily Johnson emily.johnson@gracecreek.com 410-280-8528